The Movement

DO YOU WANT IN?

For 20 years, I chased weight loss. For 3 years, I built fysh in silence, gathering 28K believers on Instagram. Now I'm done hiding.

fysh is launching with no investors. Just YOU. The ones who get it. The ones ready to break the restart cycle.

If you're here, you're not a customer... you're a FOUNDER. This offer exists for people like you: the early believers who make impossible things possible.

Every Founding Member gets lifetime benefits because you believed when it was just an idea. Let me show you what that looks like.

Soft Believer
🌱 Tier 1
Soft Believer
$35
You Get:
  • Soft Starter Pack (tee + stickers + card)
  • Exclusive Soft Believer sticker
  • 10% discount forever
  • Early access to new drops (48 hours early)
  • Founding Member badge
  • Private Stories lounge
You Become:
Part of the founding generation. You believed when it was just an idea.
Become a Soft Believer
Main Character
💎 Tier 2
Main Character
$125
You Get:
  • Glow Up Kit (hoodie + socks + stickers)
  • Exclusive Main Character tee (never for sale)
  • Limited-edition print signed by me
  • 20% discount forever
  • Monthly group calls with me
  • Private group chat with other Main Characters
  • Voting rights on next product
You Become:
Not just a supporter — a voice. You help decide what FYSH becomes next.
Become a Main Character
Unapologetic Founder
👑 Tier 3
Unapologetic Founder
$350
Limited to 50 Founders Only
You Get:
  • Everything from Main Character, PLUS:
  • Custom embroidered hoodie (your name inside)
  • Exclusive Founder capsule (3 pieces)
  • Numbered Founder certificate (framed)
  • Free lifetime access to all future paid community
  • Quarterly 1:1 calls with me
  • Private Founders Slack channel
  • Annual Founders-only retreat
  • 30% discount forever
  • Your name in FYSH credits forever
You Become:
The reason FYSH exists. Forever.
Become an Unapologetic Founder

MY COMMITMENT

Here's what I promise: If you choose to join the founding generation, I will never take you for granted. You'll get a voice, early access, and the knowledge that when people ask how I built fysh, I'll say it was Founders like you.

This offer is limited. When founding spots are full, that's it. No more founding member tiers. Just regular customers.

Choose your level. Join the movement.

FAQ

What if I can't afford Tier 3?

A: Soft Believer is $35. Start there. Main Character is for when you're ready. No judgment.

Can I upgrade later?

Yes. If you're a Soft Believer and want to upgrade to Main Character, you pay the difference. We'll make it work.

When does this offer end?

When founding spots are full OR when pre-orders close (whichever comes first). After that, you buy regular products with no lifetime benefits.

Do I have to be on Instagram to be a Founding Member?

A: No, but you need an email. Stories lounge, private chats, and updates all go through email or your choice of platform.

Can I gift a Founding Member tier to someone else?

A: Yes. At checkout, we'll set it up for their email. It's a perfect gift for someone you think deserves to be part of this.

JOIN THE CLUB

BECOME A FOUNDER